In 1984 Apple premiered an ad at the Super Bowl. Which was in fact based on the book 1984. In this advertisement IBM and Microsoft are portrayed as Big Brother, the voice of conformity and the heroine represents Apple freeing us from the tyranny of being mindless drones.
Today the tables have turned and it is Apple who wants to turn us into a world of white earbudded clones praying to the might of Steve Jobs, AKA Big Brother. Here’s a fantastic parody of Apple’s original advertisement along with a plug for doubleTwist which supposedly frees you from the tyranny of the iphone, ipod and itunes.
Apple has been trying to build the iphone up as a brand like Coca Cola or McDonalds. However, unlike the iphone Coke doesn’t have to keep up with technological improvements. Mobile phones though just keep getting better and better.
When the original iphone was released it was at the high end of mobile computing technology. Now, even with the latest 3GS its tech specs are looking pretty dated. There are only so many new features Apple can tack on to keep people interested before they realise the iphone is just a pig with makeup on.
When the iphone gets to the point where it is seriously outdated. Which will be sometime late 2009/early 2010 Apple will have to drop support for the earlier generations of phones as they release a new generation. Suddenly all those millions who bought the earlier generation of phones will have to upgrade. We have already seen this kind of forced upgrade with the 3GS as the 3.1 firmware has made the earlier revisions of the iphone significantly slower.
Will you keep mindlessly upgrading? What if you don’t? Will you be left with an unsupported brick?
Jason Calacanis the CEO of Maholo put the case against Apple so succinctly. Every market they’ve owned (eg MP3s) they have destroyed through lack of innovation and lock in. They’re stringently anti-competitive and closed and hugely monopolistic.
Once you buy an Apple product you’re locked in for life and if you don’t. You’re locked out.
A steering wheel for the iphone. What a joke. It seems that every man and their dog are trying to dream up some crazy accessory for the iphone. The saddest part is, if you own an iphone then there’s every chance you’re going to buy one.